What Social Media Network brings me the best results totally depends upon what I am looking to accomplish when I am looking to accomplish it, and for whom. If I were forced to only choose one social network for each type of niche, I’d choose Facebook for business niches and Pinterest for non-business niches. For broader, non-business audiences, I like Facebook Facebook, Pinterest, and Instagram. For business oriented niches, I like Facebook, Twitter, and YouTube. My preferred social network depends on the niche. We don’t find it useful to focus only on audience growth and engagement because if you do that the wrong way, it becomes a dead end that doesn’t lead to sales or revenue. myopic focus on only one part of the funnel. But we include Google AdWords in the bunch because we see modern marketing as being more about driving people with advertising and great content to take meaningful action and ultimately sales and customer loyalty. Because of that, Instagram, Twitter, and Facebook are the most effective networks for us. So our strategy is typically to use engaging ads to drive people from multiple social networks to a website, squeeze page or funnel to grow an email list and retargeting audience- ultimately to drive sales and profitability. Even though, for example, Instagram audiences are very engaged, they don’t usually leave Instagram so that you can get business out of them unless you run ads with calls to action to external links. There are definitely exceptions, but for the businesses that we consult and work with, organic is too slow and unreliable. We think of it in terms of using multiple networks to build email and retargeting audiences- not necessarily social media followers- because our experience with thousands of businesses is that organic audiences often aren’t big or strong enough to rely on for revenue. The short answer is Facebook, Instagram and Twitter, but via ads. You can still be active on your social profiles but this strategy removes the pressure of relying too much on your own organic social efforts. Publishing amazing content also helps grow an audience as the more people that love it and share it on social media for you, the more it helps you break through the low reach issue. This is why I recommend putting most of the efforts into the creation of great content that answers questions real people have and using that to attract an audience to your website where you can get them to join your mailing list which puts you in complete control. And on newer social networks it is possible to get more virality but the situation becomes bad there too as the network matures and that’s for example why Snapshot has stopped being as effective as it was earlier. The problem with buying an audience is that only a single digit percentage of them will ever see the content that you post organically so you get stuck in the loop of always needing to spend money to reach people. You can grow easily by spending a lot of money buying followers through official and unofficial channels but none of these will bring you any lasting benefits other than the opportunity to brag about the vanity metric. The average profile on Facebook, Instagram and Twitter grows by 0.1% or less monthly.
It’s incredibly difficult to grow an audience organically on any of the established social networks these days.
What is your preferred social network for growing an audience and why?
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Implement these tips on how to grow social media audience today and see improved social media returns tomorrow! To help with this topic, we asked 70+ different content creators and branding experts what their favorite social network is, and how to get the most out of it. This is something Twitter and Facebook is great with, while branding options are limited on Snapchat and Instagram. At the same time, you also want to make sure your content is not only be shared on social media, but also well branded with your logo design and company colors. No matter which platform is your favorite, it’s important to boost your social media presence while also providing value in the process. Other top social networks like Pinterest, Snapchat and Instagram are all about visuals. While Twitter is still one of the most used in the media and one of the first places where real-world news and events break. Facebook is the King, with more than two-billion users.
With that being said, not all social networks are created equal, nor should they be. Whether it’s how you connect with your audience or even grow social media following, it’s all about being social and making sure you have a presence on each of the most important social networks out there.
Social networks have changed pretty much every element of the internet.
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