Picture it, we’ve all been at the same thing for a while, slumped over dozens of sketches. At that moment, she’s seen the future as you’ve described it and all the awesome possibilities it will bring.Īnother Aha Moment can happen during brainstorming sessions. Then the client will slightly lean her head back and smile. Say you’re with a client in a strategy meeting, and you will blaze through our plans for the client’s project.
Can I Get An “Aha!”Īha moments happen fast. That’s wicked! Guess that means we’ve got a lot of pumped gray matter around our offices. Get this, a study shows that a third of a second right before the Aha Moment people have an explosion of high-frequency brain waves - the kind associated with some super-charged processing of information, says WebMD. The folks at WebMD report that your brain becomes a hotbed of electrical activity during an Aha Moment. A lightbulb might not be far from the truth. Eureka! To turn a cliche, the lightbulb goes off and shines bright. The moment of truth where everything - the idea, the process, and the situation - clicks. Then a chemical lightning bolt bursts between sleepy neurons and WHAM! You’ve got it. We’re talking about when you’d pound hard at the keyboard on an essay that was due at 7 a.m. Remember those days in college when you’d stay up all night? No, not that night the cop caught you stealing that stop sign. It’s when you have a sudden insight or realization at a certain point in time, during an event, or during an experience. The nuts and bolts: An Aha Moment is where a previously incomprehensible problem or concept is suddenly understood.
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